Alara Akkın is a visual artist and graphic designer based in Istanbul, working across brand identity, illustration and visual storytelling. A graduate of Media and Visual Arts (MAVA) at Koç University, she approaches every project with the same instinct — curiosity paired with precision, and a belief that strong identities are felt as much as they are seen.

Design, for her, is a form of storytelling — a way of translating character, emotion and place into something tactile and enduring. She brings this sensibility to every collaboration, treating each brand as its own world to be discovered and given shape.

Clients
Belek Beach Resort Hotel & Side Aluna Hotel
Taşkapı Çiftliği
Eunoia İstanbul
Our Services
Brand Strategy & Positioning
Brand Naming & Identity
Comms & Creative Strategy
Creative Direction
Digital Design
Art Direction & Production
Print & Publishing
Packaging & Merchandise
Contact Us
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For general enquiries:
Guest lounging on a sofa in a robe at Belek Beach Resort

Campaign photography and video were produced across both properties — Belek Beach Resort and Side Aluna Hotel — capturing the identity in its real, everyday setting.

Production
  • Art Direction — Alara Akkın, Tutku Doğa Tulga
  • Photography — Kerem Kaplangı
  • Video — Ali Varal
  • Styling — Destina Naz Özkan
  • Make-up — Ceyda Erdemir
Guest reclining poolside among palms with a cocktail at Belek Beach Resort
Terrace hours — golden light, a drink in hand.
Breakfast tray floating in the pool at Belek Beach Resort
Breakfast, poolside — the identity in its everyday setting.
Guest sunbathing poolside with a fruit plate at Belek Beach Resort
Poolside moments — the everyday rituals at Belek Beach Resort.
Guest enjoying coffee in a robe at Side Aluna Hotel
Quiet mornings — the everyday rituals at Side Aluna Hotel.
Guest waking up in the hotel room at Belek Beach Resort Guest sleeping in the hotel room at Belek Beach Resort
Waking slow, moving free — the identity in its everyday setting.
Guest lounging on the tennis court at Side Aluna Hotel
On the court at Side Aluna — the same warmth, carried outdoors.
Guest holding a tennis racket and ball at Side Aluna Hotel Guest playing tennis mid-swing at Side Aluna Hotel
Match point — a morning on the court at Side Aluna.
Guest resting courtside with a drink at Side Aluna Hotel Guest lounging courtside with a green juice at Side Aluna Hotel
Courtside — resting between sets.
Tennis racket resting against a palm tree at Side Aluna Hotel
Racket at rest — the game's quiet interludes.
Guest sunbathing on a boat deck at Belek Beach Resort Guest portrait on a boat at golden hour
At sea — golden hour on the water at Belek Beach Resort.
Guest reading a magazine with coffee in a robe Guest in the garden with a basket of strawberries at Side Aluna
Quiet rituals — a slow morning in the room, and out in the garden.
Zen garden landscape at Side Aluna Hotel
The grounds at Side Aluna — quiet corners across the property.
Potted plant detail in the garden at Side Aluna Hotel
Garden details — texture across the grounds.
Guest swimming underwater in the pool
Underwater, unhurried — a quiet moment in the pool.
Leisure

Beyond the pool and the plate — quiet games, golden hours, and the pace of the properties after dark.

Guest lounging on a sofa in the lobby at Side Aluna Hotel
Arrival — the lobby at Side Aluna, unhurried.
Guest seated poolside on the terrace with a cocktail at Belek Beach Resort Guest seated poolside on the terrace among palms at Belek Beach Resort
Terrace hours — golden light, a drink in hand.
Guests playing backgammon on a red blanket at Belek Beach Resort
Evenings, unwound — a game by lamplight.
Guest reclining on red fabric in an evening dress at Belek Beach Resort
Quiet glamour — the evening in full color.
Guest standing at the bar cart at night at Belek Beach Resort Guest playing beach volleyball at Belek Beach Resort
After hours and out on the sand — the same warmth, day and night.
Guest lying on the beach shore at sunset at Belek Beach Resort
Sunset, shoreline — the day's last light.
Dining

The kitchen carries the same warmth onto the table — wood-fired mains and precise, quiet plating.

Wood-fired pizza at Belek Beach Resort
Wood-fired, table-side — dining across both properties.
Chef plating a dessert at the table Chef plating a pistachio dessert at the table Chef plating a citrus dessert at the table
Plated moments — dessert service, one detail at a time.
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