Alara Akkın is a visual artist and graphic designer based in Istanbul, working across brand identity, illustration and visual storytelling. A graduate of Media and Visual Arts (MAVA) at Koç University, she approaches every project with the same instinct — curiosity paired with precision, and a belief that strong identities are felt as much as they are seen.

Design, for her, is a form of storytelling — a way of translating character, emotion and place into something tactile and enduring. She brings this sensibility to every collaboration, treating each brand as its own world to be discovered and given shape.

Clients
Belek Beach Resort Hotel & Side Aluna Hotel
Taşkapı Çiftliği
Eunoia İstanbul
Our Services
Brand Strategy & Positioning
Brand Naming & Identity
Comms & Creative Strategy
Creative Direction
Digital Design
Art Direction & Production
Print & Publishing
Packaging & Merchandise
Contact Us
Call or Whatsapp:
For general enquiries:
Sonto Beer hero image
SONTO

"Sonto" — the ultimate craft beer experience for the young and dynamic crowd. At Sonto, we blend tradition with innovation to create a lineup of beers that are as vibrant and diverse as our community.

Our brews are crafted with the finest ingredients, delivering bold flavors and refreshing notes that perfectly complement your active lifestyle.

Whether you're chilling with friends at a backyard BBQ, hitting the beach, or exploring the latest music festival, Sonto is your go-to companion. Embrace the vibe, savor the taste, and join a movement that's redefining the craft beer scene. Sonto — where every sip is an adventure.

Process

The evolution of Sonto's identity — from early logo explorations to the final logotype, from brand typography to the color palette.

Sonto Beer logotype and craft beer wordmark Sonto Beer brand typography — Grand Junction Regular
Dacquoise and Grand Junction — a balance of character struck between the logotype and supporting typography.
Sonto Beer color palette
Orange, burgundy and olive green — an energetic yet earthy palette.
Sonto Beer moodboard
Young, intimate moments spent outdoors — the moodboard the brand draws on.
Original Bottle Design

The first bottle design — the original concept, photographed on a wooden surface with dramatic lighting.

Sonto Beer original bottle design — dramatic light on a wooden surface
The original bottle design.
Sonto Beer bottle label variations

Blonde, Amber and Wheat — three distinct color codes for three different beers.

Sonto Beer bottle photo — Blonde Ale
Sonto Beer bottle photo — Amber Ale
Sonto Beer bottle photo — Wheat Beer
1 — 3
Bottle photography — the same character on the shelf and on the table.
Sonto Beer keychain mockup — logo design Sonto Beer keychain mockup — bottle icon
Keychain — logo and bottle icon variation.
Applications

The identity carries a consistent character across surfaces — from packaging to textiles, from signage to digital interfaces.

Sonto Beer hoodie mockup Sonto Beer cap mockup Sonto Beer mug mockup
Hoodie, cap and mug — the brand carried onto everyday objects.
Sonto Beer coaster mockup
Coaster mockup.
Sonto Beer napkin mockup — logo design Sonto Beer napkin mockup — patterned variation
Napkin design — plain and patterned variation.
Sonto Beer menu design — orange front
Sonto Beer menu design — orange back
Flip
Sonto Beer menu design — red front
Sonto Beer menu design — red back
Flip

Menu design — two color variations. Click to flip.

Sonto Beer signage, storefront and mobile app mockup
Signage, storefront and mobile app — Sonto's physical and digital counterpart.
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