Taşkapı Çiftliği is a working farm in Ezine, on Turkey's Çanakkale coast — home to roughly five thousand Lacaune sheep across five hundred and fifty hectares of pasture. What began in 2010 as a flock of two thousand ewes has grown into what the farm calls a new generation of Turkish agriculture: animal-welfare-led, quality-focused, and built to European husbandry standards.
Its flagship product is a sheep's-milk ayran — additive-free, high in protein, made from Lacaune milk and bottled under the farm's own name. The brief was to give that product a shelf presence as considered as the farming behind it: trustworthy without cliché, modern without losing the sense of an actual place.
A single flagship product, developed into a full identity system — mark, packaging architecture, and a color language built to scale across an entire yogurt range without losing the farm at its center.
- Packaging Design
- Color System
- Art Direction
The ayran label carries only what the product is and where it came from: milk source, fat content, protein content, the culture it's set with. No illustration competes with the copy — the terracotta block and the gate mark are left to do the brand work, while the label itself reads closer to a spec sheet than an advertisement.
"A contemporary packaging identity inspired by the simplicity of natural production and the character of the farm."
On the table, in the kitchen, under studio light — the flagship bottle, tested across settings.
Yoğurt (100% sheep's milk, yogurt culture), water, salt. Per 100ml: 61 kcal, 3.7g fat, 3.2g carbohydrate, 3.7g protein, 0.6g salt. Produced by Süha Tarım Hayvancılık Gıda San. ve Tic. Ltd. Şti., Ezine, Çanakkale — Türkiye. 1L.